Tuesday, November 24

Amazon Vs eBay? Which is Better Website for Online Business?

It is a fact that Amazon and eBay are dominating online retail because hundreds of millions of people are selling and buying different kinds of products. The GMV (Gross Merchandise Volume) of eBay is almost $94 billion annually. On the other hand, the GMV of Amazon is almost $250 billion annually. There are different features of these two online platforms. Before joining Amazon or eBay for your online business, you should have enough idea about these features of Amazon and eBay. Here, we will discuss different features of these two online programs and on the basis of these features, we will also tell you about the best platform to start your online business.

Selling Fees:

The sellers should join such online platform whose selling fees are lower. The eBay charges two types of selling fees from the online sellers. First of all, eBay charges insertion fee for each listing which is $0.35. On the other hand, if you buy their online store, you will get some free listings but the price of these online stores is almost $28 per month. Moreover, it is also necessary for you to pay 10% of the final selling fee to eBay. On the other hand, if you want to create an online store on the Amazon, you will have to pay $39.99 per month for the store. The commission of Amazon on each sail is almost 15%. If we take an overview of the selling fees of these two platforms, we come to know that there is not a huge difference between their selling fees. Therefore, on the basis of the selling fees, you can choose one of them.

Performance Standards and Penalties:

There are some performance standards and penalties of these two online platforms. If we talk about the maximum transaction rate of eBay, it is 2%. On the other hand, the maximum transaction rate of Amazon is 1%. The maximum buyer protection on eBay is 0.3%. On the other hand, the maximum buyer protection on Amazon is 2.5%. The maximum late shipment rate on the eBay is 7% and the maximum late shipment rate on the Amazon is 4%. On the basis of the performance standards and penalties, it is tougher for the online businessmen to sustain their online business on Amazon than eBay. Its reason is that if you get penalties on the Amazon, your account will be suspended. Therefore, if you want to sustain your online business account for a longer period of time, eBay is the best platform for you.

Competition and Price Pressure:

Ecommerce has made it easy for buyers to compare the prices of different products. Its reason is that there are lots of online buyers are available and they can easily compare the prices of all the sellers. The eBay doesn’t allow the buyers to compare the prices of different sellers. Its reason is that in order to rank different kinds of products, eBay uses lots of factors along with the price. On the other hand, if we talk about the sellers’ competition on the Amazon, we come to know that it is based on competitive prices. It means that the similar products of all the sellers will appear on one listing and it will be easy for the buyers to compare the products of different buyers. Therefore, if you want to choose an online platform for your online business on the basis of competition and price pressure, eBay is the best choice for you.

Sales Potential:

No doubt, fees, performance standards and prices are important for the online businessmen to start a new online business but if you are not able to bring the decent volume of sales, all of these factors will be aimless. If we take an overview of the sales potential of eBay and Amazon, we come to know that the sales potential of Amazon is better than eBay. In other words, you can earn more revenue by selling products on Amazon than eBay.

Advertising Programs:

Both eBay and Amazon are running the advertising programs. The advertising program of eBay is known as eBay Promoted Listing and the advertising program of Amazon is known as Amazon Sponsored Products. The main aim of these two sponsored programs is that these sponsored programs are boosting up the listings of the sponsors on the first page of their search results. The main difference between these two advertising programs is that Amazon’s ads look very natural but the eBay ads don’t look natural. Therefore, on the basis of the advertising programs, the Amazon is the better choice for the businessmen than eBay.

Customer Support:

It is a fact that if you are running a business and you have customers, it is necessary for you that you should have customer support service. Its reason is that your customers may face some problems while using your products and in order to win the trust of the customers, you will have to communicate with the customers. Both eBay and Amazon are providing customer support services to their users. After comparing the customer support services of eBay and Amazon, we come to know that the customer support service of Amazon is better than eBay. Its reason is that the customer support service of Amazon allows the customers to ask more demanding questions from the buyers than the customer support of eBay.On the basis of international selling, eBay is the best choice for the businessmen than Amazon. The eBay is also providing the best branding opportunities to the businessmen than Amazon.

Conclusion:

Amazon and eBay are the best retailers in the field of online business because these two platforms have hundreds of millions of buyers and sellers. There are different features of these two online retailers that are customized for different companies as well as services like dissertation writing services. On the basis of the selling fees, eBay is the best platform for the businessmen than Amazon. If you want to sustain your account for a longer period of time, eBay is also a better platform than Amazon. On the other hand, if we compare eBay and Amazon on the basis of sales potential, advertising program and customer support service, Amazon is the best choice for the businessmen. To sum up, we can say that Amazon is the best platform for online businessmen than eBay.

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